Category Archives: Legal Marketing

Proposed rulemaking by LC to include ebooks in mandatory depository program

FCW.com: “The world’s largest collection of literature is expanding into e-books. In a notice of proposed rulemaking to be published April 16, the Library of Congress will begin including published e-books under its mandatory deposit rule, but only on a by-request basis. Mandatory deposit requires publishers to submit two copies of the work’s “best edition” — the edition determined by the Library to be most suitable for its purposes — within three months of publication. Previously, the mandatory deposit rule specifically excluded electronic-only works from the collection of copyrightable works. The motivation for changing the rule was simple, said Cindy Abramson, assistant general counsel at the Library of Congress: to update the Library’s definition — and collection — of books to match an increasingly digital environment…”.. To continue reading this legal news please click Read full information...

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Surveys of Consumers – Univ of Michigan

Surveys of Consumers – chief economist, Richard Curtin – Preliminary Results for April 2018 – “Consumer sentiment slipped in early April, largely reversing the gains recorded in the prior two months. The small decline was widely shared by all age and income subgroups and across all regions of the country. Importantly, confidence still remains relatively high, despite the recent losses that were mainly due to concerns about the potential impact of Trump’s trade policies on the domestic economy. Uncertainty surrounding the evolving trade policy has caused many small (and at times inconsistent) changes in expectations. Spontaneous references to trade policies were made by 29% of all consumers in early April, with nearly all the mentions negative (27% out of 29%). The Expectations Index was just 64.2 among those who made negative comments about trade policies, while among those who made no mention of trade policies, the Expectations Index was 93.9, a….. To continue reading this legal news please click Read full information...

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2H 2017 & Q1 2018 Quick Links, Part 5: Marketing, Advertising, Retailing

Marketing/Advertising * Washington Post: See the cool kids lined up outside that new restaurant? This app pays them to stand there. * AdWeek: Burger King Dug Up a Bunch of Tweets From People Complaining About Wendy’s and Turned Them Into Ads * NY Times: The Follower Factory * TINA.org: “Since 2011, there have been at least 10 FTC investigations involving social media influencer marketing. In five of these cases, the FTC entered into consent orders with the companies, with one case targeting the company’s marketing agency. Each case resolution required compliance and monitoring from the companies but none required any payment of money to consumers. In the other five cases, the FTC elected not to bring charges against the companies after its investigations. (In its latest action, in April 2017, the FTC sent more than 90 educational letters to social media influencers and marketers concerning their legal disclosure obligations.) To date, no FTC action has been….. To continue reading this legal news please click Read full information...

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Digging for gold on your hard drive

You have a list. People who know who you are and are willing to listen to what you say. If you call them, they’ll talk to you. If you write, they’ll read your letter or email. If you meet them in person and they recognize your face or name, they’ll say hello. Your list may take many forms. It may be in a database, contact management app, or email autoresponder. It may be on paper, buried in the bowels of your closed files. It may be online, stored on the servers of various social media platforms. But your list exists and it has value. How much value? I don’t know. All I can tell you is that your list is much more valuable than a list of people who don’t know who you are. Yes, I’m harping (again) on the need to stay in touch. I don’t feel right unless I do that at least once or twice a month. But today, I’m simply going to encourage you to dig out your list and organize it. The first thing to do is segment your list into different….. To continue reading this legal news please click Read full information...

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Guide to Fixing Google Penalties for Law Firm Websites

Law firm websites rely heavily on search engines for traffic. As a result, a Google penalty can hurt a site’s web presence by demoting its ranking among search results. Google is designed to reward websites that follow its guidelines and punish those that try to outsmart the system. Websites that violate basic SEO rules risk incurring penalties or being harmed by algorithm updates. There are many different reasons a law firm website may be penalized, such as keyword stuffing or duplicate content. Although Google penalties can be challenging to diagnose and fix, it is possible to recover from them. Here are some key steps lawyers can take to get their law firm websites back on track and restore search engine traffic. Diagnosing Google Penalties Knowing what Google penalty or algorithm change your law firm website has been hit with will help determine a strategy for recovery. A website’s drastic drop in organic search traffic can sometimes arise from a Google….. To continue reading this legal news please click Read full information...

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