Category Archives: Legal Marketing

Law blogs improve access to legal services

Law blogs published by practicing lawyers, particularly blogs published on niches imoprove people’s access to legal services. “People” refers to any and all of us — consumers, small business people, executive directors, corporate executives and in-house counsel. I’ve never talked with a lawyer publishing a good law blog who hasn’t found that many of the people who contact her or him felt more comfortable doing so because of the lawyer’s blog. Makes all the sense in the world. Imagine looking for doctor in a speciality for a relative in anther city. Google the city and the speciality. You’re apt to get hospital and clinic websites done by marketing people. Areas of Expertise: Dr. B’s expertise includes clinical cardiology, interventional cardiology, echocardiography and nuclear cardiology.Special Interests: Dr. B has special interest in coronary artery disease and peripheral vascular disease.Personal….. To continue reading this legal news please click Read full information...

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Website Security Checklist

Over 31 states have followed comment 8 of the ABA’s Model Rule 1.1, which states, among other things, that attorneys have an ethical duty to “keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology.” This includes your website. To help you get started, we’ve created this website security checklist. Check it out and get to securing and protecting your website! The post Website Security Checklist appeared first on Lawyerist.com... To continue reading this legal news please click Read full information...

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Law blogs must be archived online for perpetuity

I was reminded by a Facebook post from technologist and the founder of blogging, Dave Winer, that law blogs need to be hosted for perpetuity. Here’s something basic. If you host blogs, you have an ethical obligation to try to keep the archive online for perpetuity. This allows for bankruptcy or acts of war or god, and mortality, but if you’re not committed to best efforts, then don’t host. If blogs are not archived and made available for reading forever, we’ve lost someone’s insight and commentary. The links to such a blog’s posts would be lost. Citations to such a blog would be meaningless. Imagine if we threw away all the law journal/review articles and legal treatises when the author stopped writing or passed. We got their works off the library shelves and tossed them into the dumpster. Every citation to their works in briefs, court decisions (trial and appellate), briefs, and other journals and treatises would be “dead.” At….. To continue reading this legal news please click Read full information...

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An easy way to show your clients some love

It’s been crazy around here the past week. We’re close to the fires and concerned about them spreading our way. Every day, the sky is filled with smoke and helicopters and planes buzzing overhead. We’ll probably be okay but you never know. Our credit union sent us an email that was on point. It said, “In the Wildfire Zone?” They wanted us to know that we are their number one priority and they hope we are safe. They offered some tips for being prepared in case we’re ordered to evacuate. Things like planning where we’ll go (and making sure they take pets), having a “go bag” of clothes, supplies, credit cards, meds, and extra cash, making sure the gas tank is full, and gathering up important documents to take with us. They also provided a link to ready.org, which has more information about evacuation planning. Most of the emails we get from them are about “business”. It’s nice to know they are thinking about….. To continue reading this legal news please click Read full information...

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YouTube’s passing Facebook for top social network in US doesn’t matter to lawyers

Facebook will cede its runner-up position in website traffic to YouTube in the next couple of months, according to a new study shared with CNBC by market research firm SimilarWeb. From CNBC: The five websites receiving the most traffic in the U.S. in the last several years have been Google, Facebook, YouTube, Yahoo and Amazon, in that order. However, Facebook has seen a severe decline in monthly page visits, from 8.5 billion to 4.7 billion in the last two years, according to the study. Although Facebook’s app traffic has grown, it is not enough to make up for that loss, the study said. The Facebook drop is pretty apparaent when charted.  Facebook has been growing in plenty of markets abroad and Facebook users are now spending more time on other Facebook owned platforms, including Messenger, WhatsApp, and Instagram. YouTube is growing, in part, because of increased use on platforms like Chromecast and Smart TVs. Facebook’s slide doesn’t matter to lawyers….. To continue reading this legal news please click Read full information...

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