Category Archives: Legal Marketing

A critical marketing skill

Marketing requires a number of skills. One of the most important and valuable is the skill of being able to look at things the way prospective clients and others do. Most people could use a little practice in this area. This morning, on my walk, I saw a sign pointing to an open house. The name of the agent was on the sign, along with her phone number. I noticed that the phone number had a 714 area code, whereas the open house, where I am, is in the 949 area code. I’m pretty sure the agent doesn’t live in the 714 area. It’s too far. My guess is that the agent used to live in 714 but moved here and kept her number. A lot of people do. Another possibility is that the property is a “one-off” listing she’s handling in my area. Here’s the thing. When prospective clients, buyers or sellers, see her 714 number, some of them might think, even on a subconscious level, that she’s not the best agent for the job because she’s not local.….. To continue reading this legal news please click Read full information...

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Former Legal Tech Entrepreneur Federally Indicted for Wire Fraud and Money Laundering

Regular readers of this blog may remember that I have written a number of posts about Derek Bluford, a one-time rising star on the legal tech start-up scene whose star fell after I reported in 2016 of his settlement of a lawsuit charging him with impersonating a lawyer, forging legal documents and fraudulently swindling two […] The post Former Legal Tech Entrepreneur Federally Indicted for Wire Fraud and Money Laundering appeared first on Robert Ambrogi's LawSites... To continue reading this legal news please click Read full information...

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How to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos. Categories: PaperStreet The post How to End up With Amazing Bio Photos That Enhance Your Site appeared first on PaperStreet.. To continue reading this legal news please click Read full information...

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The Potential for Human-Computer Interaction and Behavioral Science

The Potential for Human-Computer Interaction and Behavioral Science By Kweku Opoku-Agyemang “This article is part of our special issue “Connected State of Mind,” which explores the impact of tech use on our behavior and relationships. View the complete issue here.” “A few days ago, one of my best friends texted me a joke. It was funny, so a few seconds later I replied with the “laughing-while-crying emoji.” A little yellow smiley face with tear drops perched on its eyes captured exactly what I wanted to convey to my friend. No words needed. If this exchange happened ten years ago, we would have emailed each other. Two decades ago, snail mail. As more of our interactions and experiences are mediated by screens and technology, the way we relate to one another and our world is changing. Posting your favorite emoji may seem superficial, but such reflexes are becoming critical for understanding humanity in the 21st century.….. To continue reading this legal news please click Read full information...

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The number one reason most people fail

Gary Keller, of Keller-Williams Real Estate and co-author of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, said, “The number one reason most people fail is because they are unwilling to endure the monotony of success.” Starting a new project or initiative is exciting. A few weeks later, when you’ve settled into a routine, the excitement will wear off. Not much is happening. You’re bored. Going through the motions. Easily distracted. Ready to quit. You’re being tested. Will you continue? Will you endure the monotony? Will you have faith and stay the course? Success doesn’t happen all at once. It happens incrementally, sequentially, little by little. As you do the activities over and over again, they start to compound. Before you know it, you’ve reached a milestone. You need to know that this is how it works before you begin. If you’ve chosen the right goals, and the right activities to reach those….. To continue reading this legal news please click Read full information...

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