Category Archives: Legal Marketing

How to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos. Categories: PaperStreet The post How to End up With Amazing Bio Photos That Enhance Your Site appeared first on PaperStreet.. To continue reading this legal news please click Read full information...

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The Potential for Human-Computer Interaction and Behavioral Science

The Potential for Human-Computer Interaction and Behavioral Science By Kweku Opoku-Agyemang “This article is part of our special issue “Connected State of Mind,” which explores the impact of tech use on our behavior and relationships. View the complete issue here.” “A few days ago, one of my best friends texted me a joke. It was funny, so a few seconds later I replied with the “laughing-while-crying emoji.” A little yellow smiley face with tear drops perched on its eyes captured exactly what I wanted to convey to my friend. No words needed. If this exchange happened ten years ago, we would have emailed each other. Two decades ago, snail mail. As more of our interactions and experiences are mediated by screens and technology, the way we relate to one another and our world is changing. Posting your favorite emoji may seem superficial, but such reflexes are becoming critical for understanding humanity in the 21st century.….. To continue reading this legal news please click Read full information...

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The number one reason most people fail

Gary Keller, of Keller-Williams Real Estate and co-author of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, said, “The number one reason most people fail is because they are unwilling to endure the monotony of success.” Starting a new project or initiative is exciting. A few weeks later, when you’ve settled into a routine, the excitement will wear off. Not much is happening. You’re bored. Going through the motions. Easily distracted. Ready to quit. You’re being tested. Will you continue? Will you endure the monotony? Will you have faith and stay the course? Success doesn’t happen all at once. It happens incrementally, sequentially, little by little. As you do the activities over and over again, they start to compound. Before you know it, you’ve reached a milestone. You need to know that this is how it works before you begin. If you’ve chosen the right goals, and the right activities to reach those….. To continue reading this legal news please click Read full information...

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Simple equipment for Facebook Live interviews

A business collegue emailed Friday asking what equipment I used for the Facebook Live interviews I’ve been doing at legal and tech conferences over the last year plus. Video, and Facebook Live in particular, is perfect for a blogger. Publishers are using video more and more. Video is no longer the sole provence of television stations and video crews. Video is engaging and a perfect way to shine a light on influencers in your niche. Your influence grows. Facebook Live is particularly good because of Facebook’s giving greater weight to video, particularly live. Like Google showcases the influencers in search via its algorithms, you build influence on Facebook via its algorithms which are influenced by live video. So what do you need? First, it’s what you don’t need. Don’t buy expensive and fancy equipment. To me, it’s a waste of money. It’s a headache to haul around. You’ll need another person or two to operate the trappings.….. To continue reading this legal news please click Read full information...

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Lawyerist Builds Leadership Team to Focus on Community Building and Growth

Over the past three years, we’ve put a lot of effort into transitioning Lawyerist from an older business model built around digital publishing and blogging, to a new one built around growing an engaged community of small firm lawyers. These transitions include the launch of the Lawyerist Podcast in 2015, the launch of our TBD Law events in 2016, and the launch of the new Lawyerist Insider community in 2017. We have even more, and hopefully bigger, plans in store in the coming year and to help us lead these important new efforts, we’ve hired a number of amazing new Lawyerist team members who we want you to meet. Stephanie Everett, Community Director. As the new Community Director, Stephanie will be creating new ways for the Lawyerist team to support solo and small firm lawyers building successful law firms. After law school, Stephanie practiced in Big Law before launching a boutique litigation practice in 2007 and growing it to a team of 20 in just under 7 years. In….. To continue reading this legal news please click Read full information...

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