Category Archives: Legal Marketing

A simple way to cut your marketing costs

When you’ve heard advertising spots on the radio or TV and even online, you’ve probably noticed that after a new ad has run for awhile, you start hearing a shorter version of it. The original spot may have been 30 seconds or one minute; the shorter version might be ten seconds. The shorter version has the same message and offer but leaves out a lot of details. Advertisers will often run the long version for several weeks, followed by the shorter version for a period of time. They might then run the long version again, or run a mix of short and long ads. Obviously, advertisers do this to save money. But aren’t the shorter ads less effective? To some extent, yes. People who haven’t heard the longer version won’t hear all the details and thus won’t be persuaded to take the next step. But regular viewers/listeners have heard the longer version, and for them, the shorter version serves as a reminder to do what they “almost” did when….. To continue reading this legal news please click Read full information...

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Polarized Justice? Changing Patterns of Decision-Making in the Federal Courts

Kritzer, Herbert M., Polarized Justice? Changing Patterns of Decision-Making in the Federal Courts (May 5, 2018). University of Minnesota Law School, Working Papers, May 5, 2018. Available at SSRN: https://ssrn.com/abstract=3187627 “This article examines the question of whether there has been a pattern of increasing partisan polarization in decisions by federal judges. After an initial section briefly discussing the general issue of partisan polarization in American politics, the analysis draws on several extant data sources to present evidence of concerning polarization for each of the three levels of the federal courts. That analysis shows increasing, and quite significant, polarization in the behavior of the justices of the Supreme Court, although that is not true for decisions dealing with economics issues and regulation. Much of the change reflects who presidents have been appointing to the Court. For the Court of Appeals and the federal district courts, there is….. To continue reading this legal news please click Read full information...

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It Takes More than a Scanner: What Small Law Firms Must Know to Successfully Go Paperless

Free on-demand webinar with Nerino Petro According to the International Legal Technology Association, almost half of all legal purchases of imaging, scanning or optical character recognition is made by small law firms.* If you’re among them, congratulate yourself for making a smart investment in paperless technology, considering that increasingly:The post It Takes More than a Scanner: What Small Law Firms Must Know to Successfully Go Paperless appeared first on Attorney at Work... To continue reading this legal news please click Read full information...

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Your Law Career: Make Your Own Map

I met with a friend recently who shared with me the challenge of thinking about the future beyond this year. I understood because I coached lawyers who rarely thought about the future beyond the next week unless it was about a planned vacation. Way back in 2006, I gave a presentation to the Texas State Bar Young Lawyers Association (TYLA). The title of the program was “Crossroads, Mapping out the Rest of Your Career.” I liked the title because for me “crossroads” meant a defining moment and “mapping” meant the young lawyers would focus on a destination and the road to get there. I also wrote an article on the same subject for the Texas State Bar Journal. Here is the link. I began by asking how many in the audience were completely satisfied with where they were in their career. Very few raised their hand. Then I talked about the future and what would be the appropriate map. For too many of us, the road and the destination would be clear if we….. To continue reading this legal news please click Read full information...

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5 Online Marketing Tips for Law Firms

Like any business, law firms need to utilize successful marketing in order to reach more clients. The leading way that people find lawyers is still mostly through personal relationships rather than the internet–which, according to a recent survey, 17% of people use to find attorneys. However, as the Internet and social media continue to grow and become more popular among young people, online marketing is also becoming an important aspect of the success rate of many modern law firms. With the following tips, your law firm can be well on its way to receiving more clients in the near future! 1: Create an Effective, Appealing Website and Launch a Mobile Version Your firm’s website is like its office space, only online. It needs to be clean and organized so users can find the information they need quickly and easily. First impressions really are important, and the last thing you want is for potential clients to think that your site is hard to navigate or unprofessional.….. To continue reading this legal news please click Read full information...

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