Keep the FCC on Your Radar

Most marketers are aware that the FCC has something to do with the regulation of computers and computing peripherals, products that are widely sold online.  Unfortunately, marketers sometimes do not realize that the FCC’s rules also apply to a host of household devices such as coffeemakers, electric razors, car battery chargers, jewelry polishing devices, and similar electronic products that are also widely sold online.  Even more problematic is that the FCC tends to take failure to comply with its rules governing these devices very seriously and can and does assess stiff fines for even innocent violations. FCC regulations in Part 15 and 18 of its rules are intended to ensure safety over communications networks and to prevent “harmful” interference to the communications networks and other licensed uses of the spectrum, such as TV sets, as well as public safety and military uses.  Although the rules do establish graduated levels of review and…

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