It’s time for the fourth wave of law blogging for real lawyers

Law blogging has come a long way in the last fifteen years. Not all of it has been all good. Real lawyers engaging on real subjects in an authentic fashion, for many lawyers and law firms, has gone the way of content marketing sold as a billboard by web development companies. Rather than contributing to discussion on the law and making a sincere effort to make the law more digestible for average folks, we have lawyers buying content from marketers to slap on a website with the only goal being search engine traffic. My friend, Scott Greenfield, a New York criminal defense lawyer and long time blogger at Simple Justice, is right that blogging takes effort and desire. Most people just don’t have the chops or interest in doing it. Some suck at it. Some aren’t nearly as fascinating as they think they are. Furthermore, law blogging takes being authentic, having a face, being real. In the absence of being real and putting in the effort, lawyers “buy content from…

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