Is This Stuff Really “Ice Cream?”

A new brand of “ice cream” called “Enlightened” has hit the market claiming only 60 – 100 calories per serving, with “more protein and less sugar.” They picture 27 varieties of pints of ice cream in fancy flavors like this on their website: Each of the descriptions under those containers, and even the containers themselves call the product “ice cream.” And on individual product pages, the manufacturer repeatedly refers to the product simply as “ice cream.” Under federal law, a “standard of identity” defines when you can label a product as “ice cream”: “Ice cream” is a frozen food made from a mixture of dairy products, containing at least 10 percent milkfat. It also cannot be aerated (“overrun”) by more than 100%. And a gallon must weigh at least 4.5 pounds. [language simplified] Their nutrition label on the red velvet “ice cream” flavor, for example,…

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