Industrialized social media

Marketing consultant and author, Euan Semple writes that marketers and “professional communicators” have polluted our networks with industrialized social media. He’s right. Not only has social media drifted from real and authentic engagement as means of making strangers less strange, we have consultants teaching industrialized social media as the way of the land and companies selling industrialized social media as a service. Share your blog posts this way and that way. Use the right image. Use these magic words. Run analytics on what and when you share to garner data on the right people, the right mediums, the right words and the right times. Here’s prepackaged articles for sharing. Have us share your “words,” you’re too busy. You don’t even need to know how to log into your social media accounts – or that you even have a social media account, for that matter. Sharing the same items across multiple people’s social…

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