"I'm your lawyer" might be false advertising when lawyer's firm won't do the work

Rosenbaum & Assoc., P.C. v. Morgan & Morgan, 2018 WL 327167, No. 17-4250 (E.D. Pa. Jan. 8, 2018)A Philadelphia personal injury law firm that advertises extensively on TV and billboards alleged that a national personal injury law firm’s expansion into Philadelphia caused it to lose potential personal injury clients through TV and billboard ads when the national law firm didn’t, and never intends to, represent Pennsylvania personal injury clients. Instead, it allegedly referred all or a vast majority of potential local clients to other law firms in exchange for a referral fee if the client eventually recovers.  The court allowed plaintiffs to proceed against the national firm, its managing global partner and (for one statement) the national firm’s senior partner for four possibly false, deceptive or misleading statements in TV commercials.   In one TV ad, John Morgan, a founding Morgan & Morgan attorney, states “I’m not…

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