How to Use Blogs for Effective Public Relations

Roger Johnson, public relations, blogs, law firm marketing, marketing directorFrom the LawMarketing Portal:

Blogs are a pervasive part of your clients lives, according to PR expert Rodger Johnson. They are an essential element of public relations, because 80% of bloggers post reviews of products and brands — including yours.

Social media is changing how we do public relations. And at the heart of it all — blogs. In the Technorati: State of the Blogosphere report for 2008, we find blogs are a pervasive part of our daily lives. Technorati cites several studies to illustrate the scope of the blogosphere and its impact. Take a look:

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)

Technorati found "brands make up a major part of bloggers online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate." Researchers found bloggers — 22.6 million group of people (12 percent of the US population) —  are being taken more seriously as information sources. "One in five bloggers dont think that newspapers will survive the next ten years," according to Technoratis report. "Half believe that blogs will be a primary source for news and entertainment in the next five years."

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