How Does One Target a Specific Search Engine for Legal Marketing?

There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts, we’ve drawn out those differences and nuances for the purpose of showing why some law firms could benefit more from marketing on one search engines, rather than another (and, of course, why you should hire a professional legal blogger and marketer). Recently, a lawyer asked us an important question: How does one market on one search engine, rather than another? Search Engines Generally Work the Same Recall that each search engine – from Google to Bing to Yahoo! to DuckDuckGo – uses an algorithm to mechanically rank websites based on their relevance and importance for a given search query. In the grand scheme of things, these algorithms are largely the same. While there are small differences in how search engines rank pages, the results are not going to be groundbreaking, and are rarely even noticeable. Therefore,…

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