High Fructose Corn Syrup Getting a Makeover

I read this week that the Corn Refiners Association is making a move to rename high fructose corn syrup to "corn sugar." Interesting and informative article at the NYT. (H/T Elliot's Blog.) The CRA's presser, here, is a carefully crafted piece, as it should be. Everything in it, from its subtitle ("Eliminating Consumer Confusion is the Goal") to its use of the terms "high fructose corn syrup" and "corn sugar" is well calculated. But the punch line is captured in a quote attributed to registered dietitian Carolyn O'Neil in speaking about America's "obesity epidemic": "The last thing we want is for Americans to think that avoiding high fructose corn syrup is the answer." Well, that often is the point of rebranding, now, isn't it? This name change has everything to do with changing consumer perception, not eliminating confusion. Even the most well-executed name changes often create, rather than eliminate, consumer confusion. The campaign features information at SweetSurprise.com, a series of commercials, and a full-service website at CornSugar.com. About the only thing that the CRA has not done is acquire HighFructoseCornSyrup.com, which currently forwards here.

Read more detail on Recent Advertising Law Posts –

Legal notice about the High Fructose Corn Syrup Getting a Makeover rubric : Hukuki Net Legal News is not responsible for the privacy statements or other content from Web sites outside of the Hukuki.net site. Please refer the progenitor link to check the legal entity of this resource hereinabove.

Do you need High Quality Legal documents or forms related to High Fructose Corn Syrup Getting a Makeover?

This entry was posted in Advertising Law and tagged , , , , , . Bookmark the permalink.

Leave a Reply