Got Soy Beverage?

Almond water. Oat drink. Soy beverage. You may see these products and other similar items coming soon to a grocery store near you. About one-third of all U.S. households buy some form of plant-based “milk.” These plant-based alternatives account for about 13 percent of total “milk” sales in the United States. But Scott Gottlieb, the Commissioner of the U.S. Food and Drug Administration (FDA), has reportedly expressed interest in restricting the use of the term “milk” by enforcing federal rules aimed at combatting misleading labels. Under current law, a label is misleading if it mischaracterizes an ingredient or nutrient level that is required to be in that type of food or beverage product. FDA is responsible for defining a broad range of food products, and these definitions determine what producers are allowed to claim on a label. If FDA finds a label to be misleading, it can enforce these standards by taking actions like seizing…

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