Google Chrome ad blocking system – how it works

Chromium Blog – Under the hood: How Chrome’s ad filtering works – While most advertising on the web is respectful of user experience, over the years we’ve increasingly heard from our users that some advertising can be particularly intrusive. As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards. We’ve previously discussed some of the details surrounding how Chrome protects users from intrusive ads, but as we approach the launch date of February 15, we wanted to go under the hood and discuss how this feature works in more detail. What are the Better Ads Standards? The Better Ads Standards are the result of public consumer research by the Coalition for Better Ads, an industry group focused on improving users’ experience with online advertising. Over 40,000 internet users in North America and Europe participated in surveys where they were shown common ad experiences…

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