Google Adwords: 8 Tips to Amplify Your ROI on PPC Ads

The following article appeared in the most recent issue of Attorney at Law Magazine: Adwords or pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to be sure you are putting your money into PPC efforts that can yield the best results. Here are the top eight tips that will enable you to create PPC Adwords campaigns for your law firm that will deliver more clicks that convert at a lower cost, bolstering your ROI: Create a unique landing page for your Google ad. You can’t send your PPC traffic to your website and get results; you need to create a unique landing page for every Google ad you run, with content that delivers on the promise you made in the ad. Each unique landing page should mirror the keyword(s) from the ad that was clicked and offer enough information for the potential new…

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