Google Advises Against Linking to All Pages from Home

Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical SEO, before, and mentioned the value of having a shallow site architecture. Now, though, Google is sending signals that its approach requires a more refined approach. Technical SEO and Site Architecture Google’s new guidelines deal with technical SEO and your site’s architecture. Technical SEO techniques are the ways that you can increase the visibility of your law firm’s website by tweaking how your site is built and the files it hosts. Some aspects of technical SEO include: Improving the upload speed of your website Optimizing the size of the images on your site Cleaning up your permalink structure Using a shallow…

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