Gender-Differentiated Halloween Costumes for Toddlers

An internet vendor of baby and children's goods (diapers.com) recently sent out a promotional email advertising "up to 50% off halloween." Look at the circled part of the ad above. The site classifies toddler costumes "for girls" separately from those "for boys." Of all things, couldn't Halloween costumes for toddlers be gender neutral? My young niece, for example, would make an excellent Batman, and my nephew a fine pumpkin. Commerce plays no small role in gender differentiation. -Bridget Crawford

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