GDPR: Kids and Other Quirks

For the musically inclined, think of the new EU General Data Protection Regulation (GDPR) as “theme and variations.”  The principles and terminology are standard across Europe, but there are many instances where the application will vary to some extent from country to country.  An example of non-standardization is the varying national age limit, from 13 to 16, beyond which parental consent is required to collect information about children.  Another is the entire field of HR privacy (!), as each EU country is largely free to specify how the general principles of the GDPR will be applied in the employment context. Such diversity has historically been a challenge for multinationals and online businesses operating in European markets.  The GDPR should indeed produce more “harmonization,” compared to the 1995 EU Data Protection Directive, but there will still be variations after GDPR enforcement begins in May.  This article highlights…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , . Bookmark the permalink.

Leave a Reply