E-Smoke and Mirrors: Why Expecting E-Cigarette Manufacturers to Solve Teen Vaping is Futile

By: Jake Plovanic In September, the U.S. Food and Drug Administration (FDA) gave Juul Labs and four other manufacturers of e-cigarettes 60 days to provide a detailed plan for keeping their products out of the hands of the nation’s youth. An insufficient response from manufacturers could have resulted in the FDA handing down a ban on the sale of Juul’s top-selling flavored nicotine pods. The deadline expired this past Tuesday, and in a surprising move, Juul announced a voluntary withdrawal of most of its flavored nicotine products from retail stores. Prior to this most recent development, the FDA introduced an anti-vaping ad campaign aimed at scaring teenagers away from the new products. The ads piggyback on the FDA’s recent Real Cost campaign against teen use of cigarettes and smokeless tobacco products, which has proven successful with its focus on the cosmetic effects of tobacco use and the dangerous chemicals contained within tobacco smoke. But the primary…

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