Don't Let the Juxtaposition of Deals Fool You – Part 2

Last week, we demonstrated how two claims placed side-by-side – "four times faster Internet" and a $35 monthly price tag – had nothing to do with one another. This week, we look at an offer from Sleepy's: Wow, pay a little as $99 for a mattress, and when you buy the set, you get a free HDTV. Not so fast. *MOUSE PRINT: According to a salesperson contacted at a local Sleepy's store, you cannot get the free TV with the advertised $99 mattress even if a boxspring is purchased with it. The fine print in the ad limits the offer to queen and king-size models of certain brands only, and apparently not including sale items. Retailers and regulators literally and figuratively need a draw a line when adjacent offers have nothing to do with one another.

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