Data Bunglers: How One State is Leading the Charge in Reining in Data Brokers

By: Matthew Jurgensmeier As the modern era of automated systems and the ubiquity of the internet grows, increasingly more consumer data is collected and stored online. Collected by companies with whom customers interact and scraped from across the internet, this data provides a roadmap for who customers are, what they’ve done online, and what they are likely to do in the future. Some companies use this data to advertise to consumers, while other companies sell it. The companies that scrape and sell data are called data brokers, and the information that they collect is for sale to anyone who is willing to pay. Examples of data brokers include Datalogix, Intelius, and DSA Direct. [For more WJLTA coverage on data brokers, see here.] Over the last decade, data breaches have become increasingly commonplace. Some of the more prominent recent data breaches include major companies like Yahoo and Target, and even the United States government.  When publicly traded companies…

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