Dancing with lawyers

You know a lot of lawyers in different practice areas, don’t you? Great. Look through your list and choose a lawyer with a complementary practice to your own. That means you target the same types of markets or clients–business or consumers, but you don’t compete with each other. You do PI, they handle divorce. You handle small business transactions, they do IP litigation. You do estate planning, they do consumer bankruptcy. If you don’t have more than a few on your list, you’ll want to find some because you need a dance partner. And by dance, I mean work together for your mutual benefit. That means finding out about each other’s practices and promoting each other’s services to your respective clients and contacts. The simplest way to do that is for both of you to email your clients and prospects and tell them about your dance partner, while they do the same for you. Simple? Yes. And massively effective. With a single click, hundreds…

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