Companies Accused of Using Facebook to Discriminate Against Older Workers

A class action lawsuit was recently filed in federal court in San Francisco on behalf of the Communications Workers of America and its members, as well as any and all Facebook users who are 40 years of age or older. The defendants? A long list of employers and employment agencies, including recognizable names such as Amazon.com and T-Mobile. All are accused of practicing age discrimination by targeting their Facebook employment ads to specific age group, effectively preventing older workers from seeing them. The suit brings to light an issue of growing concern regarding age discrimination employment practices: Facebook has become an increasingly popular place for companies to recruit for open positions, and that’s partly because advertisers can target specific characteristics of its users that they want to reach, to the exclusion of others. It’s the same thing that has made Facebook’s ads so attractive to retail advertisers, and which played such a large role…

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