But in that sleep what dreams of liability may come?

When you sue a competitor for false advertising, be prepared to get sued back.  In this pair of opinions, most of the parties’ claims against each other survived, paving the way for a messy trial.GhostBed, Inc. v. Casper Sleep, Inc., 2018 WL 2213002, No. 15-cv-62571-WPD (S.D. Fla. May 3, 2018)GhostBed and Nature’s Sleep (hereinafter GhostBed), owned by the same family, sued Casper, a competitor in the online mattress business, for various causes of action.  Nature’s Sleep alleged that it was among the first in the mattress business to deliver a “bed in a box” concept direct to consumers: a mattress vacuum-sealed in a box, which inflates when the packaging is open, though Casper did well after its launch in 2014.  In 2015, Nature’s Sleep launched a competing DTC company, GhostBed.Casper argued that GhostBed copied many of its product features, website design, and marketing techniques, down to the name, GhostBed,…

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