Brave new world of product relatedness

Every year I find more of these. Dogfish Head Beer soap (full interaction with the page requires login, presumably because most of the site sells real alcohol, but you can at least see it). How then should we think about Mountain Dew scented shampoo and lotion? Note that the shampoo seems to be bottled in actual recycled Mountain Dew bottles–fair use? What about that label on the lotion? The seller specializes in soaps shaped like video game controllers. Initial link from Awesomer.

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