Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past

But brands could face legal troubles along the way We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still tapping into the massive influencer audiences? Although swapping the Kardashians for virtual influencers might sound like a dream come true, the reality is that virtual influencers and their creators bring their own set of PR and legal challenges. Meet Shudu Gram and Miquela Sousa. Shudu is billed as the world’s first digital supermodel while Miquela, also known as Lil Miquela, is a virtual influencer. As unreal as Max Headroom, they are merely online personas fashioned out of the imaginations of artists. Shudu was invented by a photographer, and Miquela’s creators are cloaked in secrecy. In a matter of months, they have collectively amassed more than a million followers on Instagram. Shudu is being positioned more as a…

Read more detail on Recent Advertising Law posts –

Legal notice about the Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past rubric : Hukuki Net Legal News is not responsible for the privacy statements or other content from Web sites outside of the Hukuki.net site. Please refer the progenitor link to check the legal entity of this resource hereinabove.

Do you need High Quality Legal documents or forms related to Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past?

This entry was posted in Advertising Law and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply