Big Game Fun Includes Viking Disclaimers and Fake News

This may have been the first year we were more into the game than the ads as it was a well-matched nail biter right to the end, but this is advertising’s biggest night of the year as well as football’s and we were once again not disappointed. While views is likely the best measure of an ad’s success, here is the annual “All about Advertising Law Round Up”. Our favorite campaign was the Australian Tourism ad featuring Chris Hemsworth and Danny McBride. The campaign encouraged tourism under the rubric of filming of a Crocodile Dundee sequel. The movie has its own IMDb page and related Twitter hype. But there is no movie. It is all part of the tourism ad campaign. This is fake news without the political baggage, creating buzz and interest for the product offering. Well played! The political tone of the 2017 ads was decidedly tampered, with nary a presidential wig in sight (aside from the local DC ad for gas fireplaces featuring Kirk Cousins and a…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , , , . Bookmark the permalink.

Leave a Reply