My friend Ari Kaplan and I met for lunch (pizza for him, salad for me) and afterwards he produced his iPhone with a microphone and conducted an interview about Lawyers.com and Martindale.com. It's online at http://youtu.be/XdV-nZ7gz5Q. Ari is a gifted speaker and the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011). I was impressed by all the great ideas in the book and I recommend it. He is very tuned into trends in the legal profession. So without any preparation, makeup or studio, here's what I told him to look forward to on these two important websites.
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