Alkaline water false advertising claim is unappetizing, court rules

Weiss v. Trader Joe’s Co., No. 8:18-cv-01130-JLS-GJS, 2018 WL 6340758 (C.D. Cal. Nov. 20, 2018)Trader Joe’s sells Alkaline Water, whose label includes:• “pH 9.5 +” • “Our Alkaline Water + Electrolytes is ionized to pH 9.5+.” • “pH is the measure of acidity and alkalinity. The higher the pH, the greater the alkalinity.” • “ionized to achieve the perfect balance” • “refresh & hydrate” • “hundreds of plus symbols” on the label Trader Joe’s flyer touting Alkaline Water said:• “Whether you’ve just eaten an abundance of corn or cranberries (foods high in acid); or you’ve been sweating profusely; and/or you’ve been reading this Flyer (because obviously that would make you thirsty) our Alkaline Water + Electrolytes is a drink that can satisfy.”• “The mineralized water is purified through reverse osmosis, then run…

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