AdWords and the Quality Score Fiction

For those who are involved in pay-per-click (PPC) advertising, AdWords is the big player. It is the main advertising avenue for Google.AdWords advice focuses on something called Quality Score. If you have a good quality score, then your ads get better placement and you pay less. One of the biggest factors in quality score is, supposedly, a high click-through rate (CTR). That's when a high

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