New Era Drink Logo Collection Highsnobiety.com recently showcased a new collaboration between Coca-Cola and New Era dubbed the "Drink Logo" collection. Fans of Coca-Cola, Fanta, Sprite, and Dr. Pepper (who entered into a distribution agreement with Coca-Cola in June 2010), can now adorn their favorite beverage on their crown for all to see. Originally rooted in sports heritage as the official on-field cap of Major League Baseball, New Era Cap Company have evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV. New Era is seen as an iconic brand that celebrities, entertainers, musicians and athletes are seen wearing today. The Coca-Cola Company needs no introduction, but for those who aren't in the know, it is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Bring the two giants together and you get a mutually beneficial business move. The collaboration allows Coca-Cola and its brands to further penetrate the fashion and sports markets while New Era is able to benefit from Coca-Cola's global exposure. Unfortunately, since the actual collaboration agreement isn't available for public view, I remain thirsty for the details. Read more about some great collaborations here, here and here!
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