A Red (& White) Letter Day for Branding

We've noticed and commented on a variety of branding techniques and trends over the past couple of years: Less formal brand names; Single letter brands; Non-verbal logos; Verbing of brands; Dan saw lots of blue ovals; Question mark brands; Touchmarks; Emoticon brands and trademarks; Single color brands; Lightning bolt branding; My branding; and Back to the basics branding. Here's another, on this self-appointed red-letter day: "Red & White Letters Forming a Two Word Brand — Often on a Black Background." The first time I noticed this form of visual identity being repeated was when SmashBurger rolled into Minneapolis. I specifically recall pursuing a double-take as I drove by, having great interest in the close similarity to the GameStop visual identity: During this particular period of time I was spending a lot of time patronizing both brands with my boys, which got me wondering whether there must be some marketing science in support of using this red/white lettering visual identity for a specific demographic — boys between the ages 10-16. Then, I really thought I must be on to something when SportClips came to town, a new haircut spot geared toward essentially the same demographic: But, as I started paying a bit more attention, I realized there may very well be marketing science behind this popular look and feel, but it most certainly isn't tied to the demographic I had thought: Is it possible all these were inspired by the distinctive Verizon Wireless visual identity? What brands have I missed using a similar red/white lettering form of visual identity? UPDATE: Hat tip to Chris in Michigan on the Coke Zero visual identity:

Read more detail on Recent Advertising Law Posts –

Legal notice about the A Red (& White) Letter Day for Branding rubric : Hukuki Net Legal News is not responsible for the privacy statements or other content from Web sites outside of the Hukuki.net site. Please refer the progenitor link to check the legal entity of this resource hereinabove.

Do you need High Quality Legal documents or forms related to A Red (& White) Letter Day for Branding?

This entry was posted in Advertising Law and tagged , , . Bookmark the permalink.

Leave a Reply