84 Legal Marketing Tactics

When it comes to marketing your law firm, there are almost endless tactics one can use. When most people think of legal marketing, they think of the mass torts TV ads scouring for potential Mesothelioma patients or billboards proclaiming “Injured, Call Us Now!” In reality, the world of marketing offers so many alternative opportunities for a variety of budgets and preferences. There are so many options, in fact, that choosing how to market your law firm can be incredibly overwhelming. Don’t want to read? Here’s a video: 10 things to consider before choosing your marketing methods: 1. Who is your target market: potential clients, media, or other lawyers? 2. Will the topic or method resonate with that target market? 3. What is your cost per acquisition in total? Basically, how much can you afford to spend per lead or per client? 4. How will we OR can we track and measure the effectiveness of the method? 5. Will you have access to data that clearly…

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